Tile_Peloton

Peloton Intl Expansion

As Peloton launches into new markets, a lead gen template was required for announcements ahead of a full market launch

KeyVisual_AUAnnouncement

OBJECTIVE

Announce Peloton's launch to Australia through a single landing page.

MARKET

International prospects / potential customers

LEARNINGS TO UNCOVER

1. Low brand awareness
2. Competitive landscape
3. Launch strategy timings

01

Workshop Session

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

MIRO

02

Hero Module

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

LandingPage01

02

Product Intro

During design exploration, we received stakeholder feedback to summarise the core product offering without commiting to availbility at launch due to logistics and supply still being defined at this early stage. The module also needed to be scalable to adjust to showcasing more or less products in future scenarios.

LandingPage02

03

Value Props Module

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

LandingPage03

04

Fitness Categories module

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

LandingPage04B

Let's Talk

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KeyVisual_AUAnnouncement3

Made Using

Figma
MIRO
Photoshop
After Effects
Contentful
Illustrator
After Effects

Credits

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec
Lawrence Carvalho
Dominic Lyons
Bruno Banks
Theresa McShane
Ying-Ying Hu
Ben Bigelow
Nimmers Stern

Team

Peloton Interactive

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Ben Lynch  
Product Design Lead