Peloton Intl Expansion
As Peloton launches into new markets, a lead gen template was required for announcements ahead of a full market launch
OBJECTIVE
Announce Peloton's launch to Australia through a single landing page.
MARKET
International prospects / potential customers
LEARNINGS TO UNCOVER
1. Low brand awareness
2. Competitive landscape
3. Launch strategy timings
01
Workshop Session
After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.
02
Hero Module
After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.
02
Product Intro
During design exploration, we received stakeholder feedback to summarise the core product offering without commiting to availbility at launch due to logistics and supply still being defined at this early stage. The module also needed to be scalable to adjust to showcasing more or less products in future scenarios.
03
Value Props Module
We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.
04
Fitness Categories module
Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.
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Made Using
Figma
MIRO
Photoshop
After Effects
Contentful
Illustrator
After Effects
Credits
Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec
Lawrence Carvalho
Dominic Lyons
Bruno Banks
Theresa McShane
Ying-Ying Hu
Ben Bigelow
Nimmers Stern
Team
Peloton Interactive
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Ben Lynch Product Design Lead
Ben Lynch
Product Design Lead