left_blacklogo_freeletics

2019

2019

2018

2018

2019

Google Assistant
Freeletics Challenge

Google Assistant Freeletics Challenge

Google Assistant Freeletics Challenge

Google Assistant Freeletics Challenge

Google Assistant Freeletics Challenge

ABOUT
ABOUT
ABOUT
ABOUT
ABOUT

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

2019_Headers_FreeleticsGoogle

UX STRUCTURE

UX STRUCTURE

UX STRUCTURE

UX STRUCTURE

UX STRUCTURE

Working closely with a Production Partner, we ran various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.

freeletics_website_thumbnails_2019
flows.010
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flows.024

WORKOUT TYPES

WORKOUT TYPES

WORKOUT TYPES

WORKOUT TYPES

WORKOUT TYPES

Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.

mountain_climber
reverse_lunge
hip_stretch
Compressed_ToeReach
jumping_jacks
skipping_jump
plank_hold
burpees
Compressed_Crunches
butterfly_hold
Compressed_MountainClimbers
Compressed_burpees

REST DAY CONTENT

REST DAY CONTENT

REST DAY CONTENT

REST DAY CONTENT

REST CONTENT

On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.

Compressed_title_warmup
Compressed_title_workout
Compressed_title_cooldown
results_bronze
results_silver
results_gold
Day_2_rest_day_1_article
Day_13_rest_day_5_training
Day_13_rest_day_5_recipe
Compressed_Day_13_rest_day_5_playlist
Day_13_rest_day_5_article
Compressed_Day_10_rest_day_4_playlist
Day_10_rest_day_3_
Compressed_Day_8_rest_day_3_wallpapers
Day_8_rest_day_3_video
Day_8_rest_day_3_recipe
Day_8_rest_day_3_recipe copy
Day_8_rest_day_3_recipe copy 2
Compressed_Day_8_rest_day_3_playlist
Day_5_rest_day_2_video
Day_5_rest_day_2_recipe
Compressed_Day_5_rest_day_2_playlist
Day_5_rest_day_2_article
Day_2_rest_day_1_video

USER RESEARCH

USER RESEARCH

USER RESEARCH

USER RESEARCH

USER RESEARCH

At a high level, we conducted 8 in person user studies on the workout experience. The main feedback we heard was that participants found the experience required too many confirmations and interactions, but that the voice-activated experience was unique and innovative. As a result, we looked to condense down the experience into fewer steps.

warmup_compressed

Warm-Up

Cooldown_01_compressed

Cooldown 1

Cooldown_01

Cooldown 2

UI ANIMATIONS

UI ANIMATIONS

UI ANIMATIONS

UI ANIMATIONS

UI ANIMATIONS

In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.

freeletics_oneshow_entry
SEE MORE

Full Case Study

Available on request over a call or coffee ☕ Please reach out on: 
hello@benjaminlynch.co.uk

TEAMS
TEAMS
TEAMS
TEAMS
TEAMS

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

CREDITS
CREDITS
CREDITS
CREDITS
CREDITS

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

 

 

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

 

 

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

 

 

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

TOOLS
TOOLS
TOOLS
TOOLS
TOOLS
tools_thenikeapp

Ben Lynch

Lead Product Designer

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Ben Lynch

Lead Product Designer