Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.
Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.
Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.
Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.
PROJECT
Google Assistant
Freeletics Challenge
TOOLS
Sketch, Keynote, Photoshop, Illustrator,
After Effects, Google Slides
PROJECT TYPE
UX / Art Direction / Motion /
Conversational Designa
2019
Google Brand Studio, Freeletics,
Rehab Studios
STRUCTURING THE EXPERIENCE
Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.
Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises
Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.
Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises
Tools: Sketch, Google Slides, Google Docs
Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.
Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises
Tools: Sketch, Google Slides, Google Docs
FREELETICS WORKOUTS
Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.
Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.
Tools: Photoshop, After Effects
SUPPORTING USERS DURING THEIR WORKOUTS
On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.
On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.
Tools: Photoshop
VALIDATING THE ASSISTANT ACTION WITH POTENTIAL USERS
Carrying out user testing helped improve the end Assistant Action, validating key features and also uncovering areas of improvement. The one core theme that appeared was that we had to reduce the number of user interactions (approx. 32) down to as little as possible. This pivot required an entire edit to audio, on screen copy and visual assets, but proved to be the best decision to create an improved experience.
Carrying out user testing helped improve the end Assistant Action, validating key features and also uncovering areas of improvement. The one core theme that appeared was that we had to reduce the number of user interactions (approx. 32) down to as little as possible. This pivot required an entire edit to audio, on screen copy and visual assets, but proved to be the best decision to create an improved experience.
SIMPLIFYING THE WARMUPS AND COOLDOWNS
SIMPLIFYING THE WARMUPS AND COOLDOWNS
To simplify the build and create less click throughs, the Warmup and Cooldown was merged into a single looping GIF. This in turn helped reduce the build's overall file size, thus improving the loadtime for assets during the workouts.
To simplify the build and create less click throughs, the Warmup and Cooldown was merged into a single looping GIF. This in turn helped reduce the build's overall file size, thus improving the loadtime for assets during the workouts.
Warm-Up
Cooldown 1
Cooldown 2
FREELETICS CHALLENGE COMMS
In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.
In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.
GOOGLE BRAND STUDIO
FREELETICS
REHAB STUDIOS
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
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BENJAMIN LYNCH
Senior Product Designer