Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.

 Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.

 Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.

 Google Assistant Freeletics Challenge.
A voice-activated 14 day workout plan that introduces users to the world of Freeletics and to train with Selene, one of the Freeletics 'Gods'.

PROJECT
Google Assistant

Freeletics Challenge

TOOLS
Sketch, Keynote, Photoshop, Illustrator,
After Effects, Google Slides

PROJECT TYPE
UX / Art Direction / Motion /
Conversational Designa

2019
Google Brand Studio, Freeletics,
Rehab Studios

STRUCTURING THE EXPERIENCE

Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.

Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises 

Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.

Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises 

Tools: Sketch, Google Slides, Google Docs

Working closely with a Production Partner, various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.

Across the 14day plan, the format for a 'Workout' Day includes:
4 Warmup Exercises
3-4 Core Exercises
4 Cooldown Exercises 

Tools: Sketch, Google Slides, Google Docs

freeletics_website_thumbnails_2019
flows.010
flows.023
flows.024

FREELETICS WORKOUTS

Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.

Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.

Tools: Photoshop, After Effects

mountain_climber
reverse_lunge
hip_stretch
toes_reach
jumping_jacks
plank_leg_lift
skipping_jump
plank_hold
glutes_stretch
burpees
crunches
butterfly_hold
MountainClimbers
burpees

SUPPORTING USERS DURING THEIR WORKOUTS

On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.

On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.

Tools: Photoshop

title_warmup
title_workout
title_cooldown
results_silver
results_bronze
results_gold
Day_2_rest_day_1_article
Day_13_rest_day_5_training
Day_13_rest_day_5_recipe
Day_13_rest_day_5_playlist
Day_13_rest_day_5_article
Day_10_rest_day_4_playlist
Day_10_rest_day_3_
Day_8_rest_day_3_wallpapers
Day_8_rest_day_3_video
Day_8_rest_day_3_recipe
Day_8_rest_day_3_recipe copy
Day_8_rest_day_3_recipe copy 2
Day_8_rest_day_3_playlist
Day_5_rest_day_2_video
Day_5_rest_day_2_recipe
Day_5_rest_day_2_playlist
Day_5_rest_day_2_article
Day_2_rest_day_1_video

VALIDATING THE ASSISTANT ACTION WITH POTENTIAL USERS

Carrying out user testing helped improve the end Assistant Action, validating key features and also uncovering areas of improvement. The one core theme that appeared was that we had to reduce the number of user interactions (approx. 32) down to as little as possible. This pivot required an entire edit to audio, on screen copy and visual assets, but proved to be the best decision to create an improved experience.

Carrying out user testing helped improve the end Assistant Action, validating key features and also uncovering areas of improvement. The one core theme that appeared was that we had to reduce the number of user interactions (approx. 32) down to as little as possible. This pivot required an entire edit to audio, on screen copy and visual assets, but proved to be the best decision to create an improved experience.

SIMPLIFYING THE WARMUPS AND COOLDOWNS

SIMPLIFYING THE WARMUPS AND COOLDOWNS

To simplify the build and create less click throughs, the Warmup and Cooldown was merged into a single looping GIF. This in turn helped reduce the build's overall file size, thus improving the loadtime for assets during the workouts.

To simplify the build and create less click throughs, the Warmup and Cooldown was merged into a single looping GIF. This in turn helped reduce the build's overall file size, thus improving the loadtime for assets during the workouts.

warmup_compressed

Warm-Up

Cooldown_01_compressed

Cooldown 1

Cooldown_01

Cooldown 2

FREELETICS CHALLENGE COMMS

In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.

In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.

GOOGLE BRAND STUDIO
FREELETICS
REHAB STUDIOS

 


Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey


 

BENJAMIN LYNCH

Senior Product Designer