Google & Freeletics Challenge
Powered by Google Assistant, this 14 Day voice-activated workout plan introduces the world of Freeletics to new fitness enthusiasts.
MADE USING
Sketch
Photoshop
Google Sheets
Google Docs
Google Slides
Illustrator
After Effects
CREDITS
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
TEAM
Google Brand Studio
Rehab Studios
Freeletics
01
Objective
Increase usage of Google Assistant in Germany through Google's highest performing vertical (health and fitness)
02
The Workout
Freeletics instructor Selene was selected as the “voice” of the brand to motivate users through the 14-day challenge. We partnered with Freeletics to define the workout format.
03
Enhancing the conversational design
Alongside each workout, a GIF would accompany the instructions and guide the user throughout the movements of each exercise. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. We had to partner with Google Assistant's product team to overcome technical limitations around file sizes throughout the process.
04
Rest Days
To keep users engaged in the platform on non-workout days, the Assistant Action provides recommendations around nutrition, customer success stories, motivational spotify playlists and more. Further static imagery was created to signpost key moments for the user during their plan. Content ranged from recipe development, to inspirational customer stories to motivational playlists using Freeletics brand identity.
Case Studies
Ben Lynch Product Design Lead
Ben Lynch
Product Design Lead