2019

2018

2019

Google Assistant
Freeletics Challenge

Google Assistant Freeletics Challenge

ABOUT

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

UX STRUCTURE

Working closely with a Production Partner, we ran various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.

WORKOUT TYPES

Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.

REST DAY CONTENT

REST CONTENT

On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.

USER RESEARCH

At a high level, we conducted 8 in person user studies on the workout experience. The main feedback we heard was that participants found the experience required too many confirmations and interactions, but that the voice-activated experience was unique and innovative. As a result, we looked to condense down the experience into fewer steps.

Warm-Up

Cooldown 1

Cooldown 2

UI ANIMATIONS

In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.