2019
2019
2018
2018
2019
Google Assistant
Freeletics Challenge
Google Assistant Freeletics Challenge
Google Assistant Freeletics Challenge
Google Assistant Freeletics Challenge
Google Assistant Freeletics Challenge
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
Working closely with a Production Partner, we ran various workshops to define the structure of the Freeletics and Google Assistant partnership had begun. As well as participating in these, I was also tasked with consolidating high level flows into a detailed format as a 'source of truth' for on-screen copy, voice over dialogue, Assistant Actions and visual assets.
Alongside each workout, a GIF would accompany the instructions and guide the user throughout the experience. I was tasked to create visuals that best achieve this, with the lowest file size feasible, in the most engaging format with the assets provided. This required multiple tools to compress frames, file size whilst retaining the smoothest loop possible.
On certain days, users were encouraged to rest. During those days, the Assistant Action provides users with content to explore around Nutrition, Inspirational Videos, Spotify Playlists and more. Further static imagery was created to sign post key moments for the user during their plan.
At a high level, we conducted 8 in person user studies on the workout experience. The main feedback we heard was that participants found the experience required too many confirmations and interactions, but that the voice-activated experience was unique and innovative. As a result, we looked to condense down the experience into fewer steps.
Warm-Up
Cooldown 1
Cooldown 2
In order to promote the Google Assistant action, multiple comms were created and pushed to drive traffic and awareness. Within the comms required multiple UI screens to be created and designed, replicating the exact Assistant experience using After Effects.
Available on request over a call or coffee Please reach out on:
hello@benjaminlynch.co.uk
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Lead Product Designer