left_blacklogo_virginsport

2016

2018

2016

2016

2016

Virgin Sport Launch

Virgin Sport Launch

Virgin Sport Launch

Virgin Sport Launch

Virgin Sport Launch

ABOUT

ABOUT

ABOUT

ABOUT

ABOUT

Making Challenge Fun. Festivals of sport that combine running and fitness challenges with community celebrations. 

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.

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DESIGN COMPONENTS

Helped to build out Race App Prompt, Event Class tiles, CTA modules, event schedule plan, racepack module and more. Refined and rebuilt various design modules, improving breakpoints layouts.

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virginsport_modules_app
virginsport_modules_classes
virginsport_modules_cta
virginsport_modules_festivalschedule
virginsport_modules_festivalscheduleplanner
virginsport_modules_headers
virginsport_modules_navigationbar
virginsport_modules_racepack
virginsport_introsection_desktop
virginsport_eventsection_desktop

VIRGIN SPORT 
BRAND PLAYBOOK

Alongside the website, and branding work a styleguide document was created to capture the ethos and proposition of Virgin Sport. This also extended out into a brand styleguide that explores fonts, logo use, colour palette and more.

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See more

Full Case Study

Available on request over a call or coffee ☕ Please reach out on: hello@benjaminlynch.co.uk

TEAMS

TEAMS

TEAMS

TEAMS

TEAMS

AKQA London
Virgin Sport HQ

AKQA London
Nike HQ Portland

AKQA London
Nike HQ Portland

AKQA London
Nike HQ Portland

AKQA London
Nike HQ Portland

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

Ricky Bowry
Joe Fox
Rachel Robertson
Rachael Von Pein-Seymour
Jules Ward
Ross Winterflood
Sam Mensah
Ray Cheung
Alice Ratcliff
Pedro Eloi
Vivian Greywoode
Lisa Pickett
Kirsty MacSween,

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

TOOLS

TOOLS

TOOLS

TOOLS

TOOLS

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Ben Lynch

Lead Product Designer

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Ben Lynch

Lead Product Designer