Making Challenge Fun.
Festivals of sport that combine running and fitness challenges with community celebrations. 

PROJECT
Virgin Sport 
Website and Branding

TOOLS
Sketch, Photoshop, Illustrator, Zeplin, Keynote, JIRA

PROJECT TYPE
UI, Design System, Visual Design

2017
AKQA London, Virgin Sport 
Visit Here

GRID STRUCTURE AND APPROACH

A fluid, responsive site that heroes the calendar race events held across the UK and USA. Users are able to sign up for events, have a profile with their event history, race times, photos and more. Desktop Grid. 12 columns. Responsive Site with mobile and tablet breakpoints.

1170PX

DESIGN COMPONENTS

Helped to build out Race App Prompt, Event Class tiles, CTA modules, event schedule plan, racepack module and more. Refined and rebuilt various design modules, improving breakpoints layouts.

virginsport_modules_app
virginsport_modules_classes
virginsport_modules_cta
virginsport_modules_festivalschedule
virginsport_modules_festivalscheduleplanner
virginsport_modules_headers
virginsport_modules_navigationbar
virginsport_modules_racepack
virginsport_introsection_desktop
virginsport_eventsection_desktop

UI STYLEGUIDE

Post launch, a UI styleguide was created to bring together all visual components, typography hierarchy, colour palette, button states, headers and more.

ColourPalette
NavBar_Styles
ImageTreatment
HeadersPalette_b
Icons
Compressed_HeadersPalette_a
LogoPalette
Font_Guidelines
ButtonPalette

VIRGIN SPORT 
BRAND PLAYBOOK

Alongside the website, and branding work a styleguide document was created to capture the ethos and proposition of Virgin Sport. This also extended out into a brand styleguide that explores fonts, logo use, colour palette and more.

Compressed_Landscape-A4-Magazine-Mockup
virginsport_visualidentity_2017.001
virginsport_visualidentity_2017.002
virginsport_visualidentity_2017.003
virginsport_visualidentity_2017.004
virginsport_visualidentity_2017.006
Compressed_virginsport_visualidentity_2017.007
virginsport_visualidentity_2017.008

EVENT BRANDING
AND DESIGN

Alongside website, branded material was created for launch events. This included race material (event map, event medals).

virginsport_medal

BENJAMIN LYNCH

Senior Product Designer