2016
2018
2016
2016
2016
Virgin Sport Launch
Virgin Sport Launch
Virgin Sport Launch
Virgin Sport Launch
Virgin Sport Launch
ABOUT
ABOUT
ABOUT
ABOUT
ABOUT
Making Challenge Fun. Festivals of sport that combine running and fitness challenges with community celebrations.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
As well as working closely with our Creative Technologist and Production Partner in various workshops to define the UX, I was also tasked to consolidate the exisiting flows into an editable format that could be updated by teams to share visual assets, conversational design and consolidate feedback for senior stakeholders. The pace of the project required fast iterations of the work and a format that allowed us to move at speed.
DESIGN COMPONENTS
Helped to build out Race App Prompt, Event Class tiles, CTA modules, event schedule plan, racepack module and more. Refined and rebuilt various design modules, improving breakpoints layouts.
VIRGIN SPORT
BRAND PLAYBOOK
Alongside the website, and branding work a styleguide document was created to capture the ethos and proposition of Virgin Sport. This also extended out into a brand styleguide that explores fonts, logo use, colour palette and more.
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Full Case Study
Available on request over a call or coffee ☕ Please reach out on: hello@benjaminlynch.co.uk
TEAMS
TEAMS
TEAMS
TEAMS
TEAMS
AKQA London
Virgin Sport HQ
AKQA London
Nike HQ Portland
AKQA London
Nike HQ Portland
AKQA London
Nike HQ Portland
AKQA London
Nike HQ Portland
CREDITS
CREDITS
CREDITS
CREDITS
CREDITS
Ricky Bowry
Joe Fox
Rachel Robertson
Rachael Von Pein-Seymour
Jules Ward
Ross Winterflood
Sam Mensah
Ray Cheung
Alice Ratcliff
Pedro Eloi
Vivian Greywoode
Lisa Pickett
Kirsty MacSween,
Rishi Ramdaras
Husam Elfaki
Ben Lynch
Jack Donegan
James Chorley
Bryan Snyder
Rishi Ramdaras
Husam Elfaki
Ben Lynch
Jack Donegan
James Chorley
Bryan Snyder
Rishi Ramdaras
Husam Elfaki
Ben Lynch
Jack Donegan
James Chorley
Bryan Snyder
Rishi Ramdaras
Husam Elfaki
Ben Lynch
Jack Donegan
James Chorley
Bryan Snyder
TOOLS
TOOLS
TOOLS
TOOLS
TOOLS
Ben Lynch
Lead Product Designer