Workshop Session

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

Hero Module 

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

Product Offering Module 

During design exploration, we received stakeholder feedback to summarise the core product offering without commiting to availbility at launch due to logistics and supply still being defined at this early stage. The module also needed to be scalable to adjust to showcasing more or less products in future scenarios.

Value Props Module 

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

Disciplines Module 

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

Ben Lynch  Product Design Lead

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