left_whitelogo_peloton

2021

2021

2021

2021

2021

Peloton Global Announcement Page

Peloton Global Announcement Page

Peloton Global Announcement Page

Peloton Global Announcement Page

Peloton Global Announcement Page

ABOUT
ABOUT
ABOUT
ABOUT
ABOUT

As Peloton grows its presence internationally, we need a sign up page where potential new customers can pass on their details so that we are able to keep them up to date as to when Peloton is coming to their market. 

As Peloton grows its presence internationally, we need a sign up page where potential new customers can pass on their details so that we are able to keep them up to date as to when Peloton is coming to their market. 

As Peloton grows its presence internationally, we need a sign up page where potential new customers can pass on their details so that we are able to keep them up to date as to when Peloton is coming to their market. 

As Peloton grows its presence internationally, we need a sign up page where potential new customers can pass on their details so that we are able to keep them up to date as to when Peloton is coming to their market. 

As Peloton grows its presence internationally, we need a sign up page where potential new customers can pass on their details so that we are able to keep them up to date as to when Peloton is coming to their market. 

GOALS
GOALS
GOALS
GOALS
GOALS

1. Entice customers to sign up for further news (KPI).
2. Implement a newly implemented design system.
3. Whilst targetting Australia first, the page should be a template for future markets.

1. Entice customers to sign up for further news (KPI).
2. Implement a newly implemented design system.
3. Whilst targetting Australia first, the page should be a template for future markets.

1. Entice customers to sign up for further news (KPI).
2. Implement a newly implemented design system.
3. Whilst targetting Australia first, the page should be a template for future markets.

1. Entice customers to sign up for further news (KPI).
2. Implement a newly implemented design system.
3. Whilst targetting Australia first, the page should be a template for future markets.

1. Entice customers to sign up for further news (KPI).
2. Implement a newly implemented design system.
3. Whilst targetting Australia first, the page should be a template for future markets.

DESIGN EXPLORATION

DESIGN EXPLORATION

DESIGN EXPLORATION

DESIGN EXPLORATION

DESIGN EXPLORATION

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

MIRO

HERO MODULE

HERO MODULE

HERO MODULE

HERO MODULE

HERO MODULE

After rounds of wireframe and design concepting, the goal became a balance of business objectives (lead gen capture) alongside brand awareness. We set out to design a basic, templated experience but quickly realised we needed to dial up the interactivty of the page and ensure content gve the best account for the brand.

01_heromodule_Small

CORE PRODUCTS

CORE PRODUCTS

CORE PRODUCTS

CORE PRODUCTS

CORE PRODUCTS

During design exploration, we received stakeholder feedback to summarise the core product offering without commiting to availbility at launch due to logistics and supply still being defined at this early stage. The module also needed to be scalable to adjust to showcasing more or less products in future scenarios.

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DUAL MODULES

DUAL MODULES

DUAL MODULES

DUAL MODULES

DUAL MODULES

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

We discovered from Consumer Insights research that Australians had highlighted timezone differences and flexibility of exercising anywhere as potential concerns when choosing Peloton, so we looked to address those concerns on the page through two 50/50 modules with an offset layout designed to address each point.

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DISCIPLINES

DISCIPLINES

DISCIPLINES

DISCIPLINES

DISCIPLINES

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

Given the asset led nature to the page design, we chose to disrupt the flow by highlighting the range of disciplines you can access with Peloton through iconography.

04_Disciplines_Small
KeyVisual_AUAnnouncement

Peloton Global Announcement Page

Full Case Study

Learn more about design phase, animation studies and performance metrics. Available on request over a call or coffee ☕ Please reach out: hello@benjaminlynch.co.uk

TEAMS

TEAMS

TEAMS

TEAMS

TEAMS

Peloton International

Peloton International

Peloton International

Peloton International

Peloton International

CREDITS

CREDITS

CREDITS

CREDITS

CREDITS

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec 
Lawrence Carvalho 
Dominic Lyons
Bruno Banks
Ying Ying-Hu

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec 
Lawrence Carvalho 
Dominic Lyons
Bruno Banks
Ying Ying-Hu

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec 
Lawrence Carvalho 
Dominic Lyons
Bruno Banks
Ying Ying-Hu

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec 
Lawrence Carvalho 
Dominic Lyons
Bruno Banks
Ying Ying-Hu

Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec 
Lawrence Carvalho 
Dominic Lyons
Bruno Banks
Ying Ying-Hu

TOOLS

TOOLS

TOOLS

TOOLS

TOOLS

tools_peloton

SEE THE PAGE

SEE THE PAGE

SEE THE PAGE

SEE THE PAGE

SEE THE PAGE

Ben Lynch

Lead Product Designer

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Ben Lynch

Lead Product Designer