The Nike App gets you access to hot new products before the rest, tips from athletes, special invites for events, all for free.

PROJECT
Nike App Market Launch
iOS and Android

TOOLS
Sketch, Photoshop, Illustrator, Keynote

PROJECT TYPE
UX / UI / Visual Design

2016
AKQA London, Nike Portland

YOUR PERSONALISED FEED

Keep up with the latest from Nike in your own personalised news feed. Cards display new sneaker drops, social activity from your Nike+ friends, events and campaigns from Nike.

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FEED CARD

FEED CARD

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PRODUCT/CAMPAIGN THREAD

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LIKES & COMMENTS

RESERVED FOR YOU

Within the Nike+ Ecosystem, exclusive products and drops
are 'Reserved for You' via user Inbox and Feed Cards.

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DEFINING THE PRODUCT ECOSYSTEM

User flows capturing how Nike App content from Inbox and Feed directs users to Category Apps (NRC, NTC, SNKRS) and Web Views as fall back.

CHECKOUT FLOW

For launch, the in app checkout flow incorporated the same functionality and flow as the exisiting SNKRS Nike app. The task was to apply our Nike+ UI Design system (padding, fonts, colour palette, buttons, error state, complete state, iconography) to the flow.

AKQA TEAM

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

BENJAMIN LYNCH

Senior Product Designer