2016
Nike iOS & Android
App Launch
ABOUT
This project details the market launch of the Nike ecommerce app, expanding on its current portfolio of fitness specific mobile apps. The Nike App gets you access to hot new products before the rest, tips from athletes, special invites for events, all for free.
FEED DESIGN
FEED DESIGN
FEED DESIGN
FEED DESIGN
FEED DESIGN
Keep up with the latest from Nike in your own personalised news feed. Cards display new sneaker drops, social activity from your Nike+ friends, events and campaigns from Nike.
RESERVED FOR YOU FEATURE
RESERVED FOR YOU FEATURE
RESERVED FOR YOU FEATURE
RESERVED FOR YOU
RESERVED FOR YOU
Within the Nike+ Ecosystem, exclusive products and drops are 'Reserved for You' via user Inbox and Feed Cards.
ECOSYSTEM FLOW SUPPORT
ECOSYSTEM FLOW SUPPORT
ECOSYSTEM FLOW SUPPORT
ECOSYSTEM FLOW
ECOSYSTEM FLOW
During latter phases of the project, we were tasked in supporting the core Nike team with visualising dependencies and challenges with how the broader Nike product ecosystem connects up, including desired states across Nike.com, Nike Training and Nike Running and SNKRS apps. The work focused on Inbox, Feed and Store features.
CHECKOUT FLOW SPEC
CHECKOUT FLOW SPEC
CHECKOUT FLOW SPEC
CHECKOUT FLOW SPEC
CHECKOUT FLOW SPEC
For launch, the in app checkout flow incorporated the steps as the exisiting SNKRS Nike app. The task was to apply our Nike+ UI Design system (padding, fonts, colour palette, buttons, error state, complete state, iconography) to the flow.
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Full Case Study
Available on request over a call or coffee ☕ Please reach out on: hello@benjaminlynch.co.uk
TEAMS
TEAMS
TEAMS
TEAMS
TEAMS
AKQA London
Nike HQ Portland
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
Google Brand Studio London
Freeletics
Rehab Studios London
CREDITS
CREDITS
CREDITS
CREDITS
CREDITS
Rishi Ramdaras
Husam Elfaki
Ben Lynch
Jack Donegan
James Chorley
Bryan Snyder
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey
TOOLS
TOOLS
TOOLS
TOOLS
TOOLS
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Ben Lynch
Lead Product Designer