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2016

Nike iOS & Android
App Launch

ABOUT

This project details the market launch of the Nike ecommerce app, expanding on its current portfolio of fitness specific mobile apps. The Nike App gets you access to hot new products before the rest, tips from athletes, special invites for events, all for free.

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FEED DESIGN

FEED DESIGN

FEED DESIGN

FEED DESIGN

FEED DESIGN

Keep up with the latest from Nike in your own personalised news feed. Cards display new sneaker drops, social activity from your Nike+ friends, events and campaigns from Nike.

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RESERVED FOR YOU FEATURE

RESERVED FOR YOU FEATURE

RESERVED FOR YOU FEATURE

RESERVED FOR YOU

RESERVED FOR YOU

Within the Nike+ Ecosystem, exclusive products and drops are 'Reserved for You' via user Inbox and Feed Cards.

ECOSYSTEM FLOW SUPPORT

ECOSYSTEM FLOW SUPPORT

ECOSYSTEM FLOW SUPPORT

ECOSYSTEM FLOW

ECOSYSTEM FLOW

During latter phases of the project, we were tasked in supporting the core Nike team with visualising dependencies and challenges with how the broader Nike product ecosystem connects up, including desired states across Nike.com, Nike Training and Nike Running and SNKRS apps. The work focused on Inbox, Feed and Store features.

CHECKOUT FLOW SPEC

CHECKOUT FLOW SPEC

CHECKOUT FLOW SPEC

CHECKOUT FLOW SPEC

CHECKOUT FLOW SPEC

For launch, the in app checkout flow incorporated the steps as the exisiting SNKRS Nike app. The task was to apply our Nike+ UI Design system (padding, fonts, colour palette, buttons, error state, complete state, iconography) to the flow.

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See more

Full Case Study

Available on request over a call or coffee ☕ Please reach out on: hello@benjaminlynch.co.uk

TEAMS
TEAMS
TEAMS
TEAMS
TEAMS

AKQA London
Nike HQ Portland

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

Google Brand Studio London
Freeletics 
Rehab Studios London

CREDITS
CREDITS
CREDITS
CREDITS
CREDITS

Rishi Ramdaras 
Husam Elfaki
Ben Lynch
Jack Donegan 
James Chorley 
Bryan Snyder

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

 

 

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

 

 

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

Mike Dorrance
Paul Carvill
Sarah Grimmond
Ben Lynch
Craig Rogers
Bradley Griffiths
Andre Le Masurier
Hannah Headrick
Kelsey Conklin
Louise Trethewey

TOOLS
TOOLS
TOOLS
TOOLS
TOOLS
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Ben Lynch

Lead Product Designer

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Ben Lynch

Lead Product Designer