Nike iOS & Android App Launch
The Nike App gets you access to hot new products before the rest, tips from athletes, special invites for events, all for free.
App Key Features
Personalised to you, the Nike+ App give users the latest from Nike through a dynamic feed, shop, inbox and services feature.
Keep up with the latest from Nike in your own personalised news feed. Cards display new sneaker drops, social activity from your Nike+ friends, events and campaigns from Nike. For launch, I supported on concepts for the UI treatment around the card, including content ideas for Product Display pages.
During latter phases of the project, I was tasked in supporting the core Nike team with visualising dependencies and challenges with how the broader Nike product ecosystem connects up, including desired states across Nike.com, Nike Training and Nike Running and SNKRS apps. The work focused on Inbox, Feed and Store features.
Reserved for You Feature
Within the Nike+ Ecosystem, exclusive products and drops are 'Reserved for You' via user Inbox and Feed Cards. This work stream involved design exploration on the flow from notification to purchase including wireframes and UI design treatments.
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