Peloton
A multi-phase launch strategy for Peloton into the Australian market
OBJECTIVE
Increase trust in Peloton products through advanced Reviews, Q&A and UGC
USER TYPE
Prospects Customers
Existing Members
CHALLENGES
Lack of prior UX research
Unmaintained feature
Complex eComm roadmap
MADE USING
Figma
MIRO
Photoshop
After Effects
Contentful
Illustrator
After Effects
CREDITS
Phillippa Dempster
Daniel Mason
Ben Lynch
Joseph Miller
Tassilo Tschokatchec
Lawrence Carvalho
Dominic Lyons
Bruno Banks
Theresa McShane
Ying-Ying Hu
Ben Bigelow
Nimmers Stern
TEAM
Peloton
Ben Lynch Product Design Lead
Ben Lynch
Product Design Lead