For anyone visiting the UK, this microsite had a simple flow made up of two parts. Search by places you'd like to visit or by activities you would like to do. Both results brought users to an assorted map view made up of Tweets from Visit England Local accounts, providing users with a visual list of activities.
Together with a Creative Director, I was responsible for aiding in the initial pitch development, Art Directing and getting hands-on throughout the UX and UI phase. Also guiding front-end developers through feedback and updates.
The general flow for the website had to be simple and direct. One part for those who want to discover things to do in England. One part for those who want to know where to go in England. Both flows would lead through to a map of the country with key results summarised.
The design style implemented replicated existing brand styling (typography, colour palette, imagery) with a bold, clean interface that heroes brand imagery in a clean way. Hover states also were designed to be subtle and lift content rather than distract the user.