VIRGIN SPORT

Branding

Moving the world through sport.

Branding for the pre-launch, launch and first race festival for Virgin sport. Includes email templates, press releases, event branding, race medal design, t-shirt deisng and assisting on the virginsport.com experience.

Client: Virgin Sport, AKQA

  Twitter   

INVOLVEMENT

Oversaw branding, pre-event comms material, race event branding (winners medal, t-shirt design, event map), email templates, website UI, UI styleguide and more.

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HACKNEY FESTIVAL

Branding for the Hackney Festival included map designs for the races, winners medal design, race bib, lanyard, volunteer t-shirt designs and more.

Race Bib Design

Hackney Half & Chase Your Mate Route Maps

Race Medal Design

Hackney Half & Chase Your Mate Race Medal

Hackney Half & Chase Your Mate Race Bib

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BRAND PLAYBOOK

In addition to the event, I also worked on various iterations of the Brand Playbook and Visual Identity documents for Virgin Sport.

TEAM

Ricky Bowry, Joe Fox, Pedro Elois, Jules Ward, Rachel Robertson

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