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- OVERVIEW -

NIKE+ APP

UI  | UX  |  VISUAL DESIGN

The all new Nike+ lifestyle app that's personalized to you.

App features include a curated news feed of Nike+ content and friend activity wrapped in feed cards and thread stories, a personalized store with the latest sneakers and apparel, an inbox to hold your notifications and reserved products direct to you from Nike and a Services tab that is your one stop place for all Nike related questions and services. 

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INVOLVEMENT

Joining the project halfway, I worked alongside 3 other multi-disciplinary designers to hit daily briefs that covered UX, UI, Visual Design and Animation, through rapid iterations and prototypes. Tasks covered larger feature concepting, to ecosystem work through to asset production.

01_feed01_feed
02_store02_store
03_inbox03_inbox
04_services04_services

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FEED CARDS

Personalised content was tailored to users in the form of feed cards and threads. Cards were categorised from the latest Nike products, to news stories and campaigns.

cardscards

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CHECK OUT

Step-by-step check out process for purchasing within the app. The flow shows purchasing from a feed card thread, through to shipping and finally payment details (including Touch ID).

got'emgot'em

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ECOSYSTEM

The Nike+ app creates a seamless integration between e-commerce, the fitness apps and SNKRS. On launch, certain feed cards pushed to .com experiences and additional apps. If not installed, the user would be prompted to download from the relevant app store.

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RESERVED FOR YOU

Upon downloading the app, users were prompted with an exclusive 'Reserved for You' sneaker waiting in their inbox. From then on, exclusive offers were sent exclusively to users on rare drops and apparel.

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CREDITS

AKQA London  |  Nike

Rishi Ramdaras, Husam Elfaki, Ben Lynch, Jack Donegan, Ignacio Bueno, James Chorley, Brian Snyder

 

NIKE.COM

http://news.nike.com/news/the-sum-of-the-new-nike-app

FORTUNE

http://fortune.com/2016/08/02/nike-new-app-social-ecommerce/

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