Establishing a brand identity and logo for Project Victory. The dedicated running group made up of members from all over the world breaks down the product design process and provides feedback on prototypes and iterations of Nike Running sneakers. The group also share stories, insights and opinions on topics and news both running and non-running.
Oversaw Creative Direction, Art Direction and Branding for the project.
Running influences were key to the branding design. Forward thinking, pattern based concepts that were minimal, simplistic and represented the ideas and perspectives provided by the insights group.
For apparel and personalised content (direct mail, fliers, stickers), badges would extend the branding elements of PV into circular lock-ups.
A short ident utilising the shape and pattern within the logo