The project saw an overhall of the brand identity to reflect a new tone and presence for the magazine. This extended out to creating a new logo and ident, a bespoke custom built WordPress theme to redesign the magazine website, a photography style guide, business cards and more.
Client: Juliet Oscar Yankee
A freelance side project, for which I was responsible for Art Direction, Branding, UX, UI and Photography style guide.
'Latin-scandi' served as a base for the magazine's new branding, including an updated logo, colour pallette and typography. The influence of minimalism, clean photography and style translated into a vibrant execution.
The entire website was rebranded and rebult into a custom WordPress using Advanced Custom Fields (ACF), with multiple post layouts and styles included plus feature pages 'The Kitchen, Interiors, City Guides and Lifestyle'. A fluid UI layout that was built using Atomic design principles.
The brand exploration extended out into creating a clean, minimal styleguide for brand photography on articles. Compositions, edits and camera settings were set out, all based around the theme of feeling genuine and natural.
Extending the brands clean, aesthetic style into a pitch treatment. The deck encorporates brands fonts, imagery, colours for all purposes to be flexible and light.