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- OVERVIEW -

JULIET OSCAR YANKEE

BRANDING  |  ART DIRECTION  | UI

Juliet Oscar Yankee is your weekly dose of Interior Design trends, Lifestyle, Food & Travel stories with a side of young city girl attitude

The project saw an overhall of the brand identity to reflect a new tone and presence for the magazine. This extended out to creating a new logo and ident, a bespoke custom built WordPress theme to redesign the magazine website, a photography style guide, business cards and more.

Client: Juliet Oscar Yankee

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INVOLVEMENT

A freelance side project, for which I was responsible for Art Direction, Branding, UX, UI and Photography style guide.

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BRANDING

'Latin-scandi' served as a base for the magazine's new branding, including an updated logo, colour pallette and typography. The influence of minimalism, clean photography and style translated into a vibrant execution.

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COLOUR PALLETE

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TYPOGRAPHY

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WEBSITE

The entire website was rebranded and rebult into a custom WordPress using Advanced Custom Fields (ACF), with multiple post layouts and styles included plus feature pages 'The Kitchen, Interiors, City Guides and Lifestyle'. A fluid UI layout that was built using Atomic design principles.

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MOBILE WEBSITE

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DESKTOP UI SCREENS

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PHOTOGRAPHY

The brand exploration extended out into creating a clean, minimal styleguide for brand photography on articles. Compositions, edits and camera settings were set out, all based around the theme of feeling genuine and natural.

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PITCH DECK

Extending the brands clean, aesthetic style into a pitch treatment. The deck encorporates brands fonts, imagery, colours for all purposes to be flexible and light.

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CREDITS

Juliet Oscar Yankee

Ben Lynch, Nigel Manson, Julieta Lucca

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