Line

- OVERVIEW -

JUICEBURST

Art Direction  |  UI  |  UX

The AR game 'Juice Wars' saw users fight against the clock to blow up as much flying fruit as possible, in order to win exclusive prizes.

The brief saw a complete game mechanic, style and prize mechanic introduced through Blippar, where users could 'blipp' the brand packaging to launch the game. The 'exploding fruit' was a key asset from the brand style which helped the game mechanic come to life.

-

BRANDING

The game and branding references were largely based off gaming and sci-fi nods, hinting at space, h.u.d and dashboard design. The neon and vivid colours were also largely based off the vivid fruit colours used in the main JuiceBurst branding.

-

GAME MECHANIC

The game mechanic saw users launch straight into the game (with an instruction panel overlaying before play). Fruit was based off an X and Y axis, meaning wherever you turn your phone fruit will launch into the frame of your screen on a mixture of base axis. In addition, the speed and quantity of fruit would vary depending on how well you perform in the game.

Twitter

CREDITS

Blippar  |  JuiceBurst

Richie Wykes, Ben Lynch, Annie Keogh, Jeff Kershaw, Leon Tyler, Andrei Airimitoaie, Jack Worley, Blippar Development Team

 

BRAND CHANNEL

https://www.brandchannel.com/2016/10/27/blippar-drives-ar-growth-102716

 

-

RECENT PROJECTS

[unex_ce_button id="content_ixo71omoq,column_content_x2fmawqk4" button_text_color="transparent" button_font="light" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="transparent" button_padding="230px 0px 230px 0px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover=".5px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://benjaminlynch.co.uk/work/nike/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Nike+[/ce_button]
[unex_ce_button id="content_ixo71omoq,column_content_7g0h5839z" button_text_color="transparent" button_font="light" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="transparent" button_padding="230px 0px 230px 0px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover=".5px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://benjaminlynch.co.uk/work/toyota/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Toyota[/ce_button]
[unex_ce_button id="content_ixo71omoq,column_content_dq2zxl80d" button_text_color="transparent" button_font="light" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="transparent" button_padding="230px 0px 230px 0px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover=".5px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://benjaminlynch.co.uk/work/visit-england/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Twitter[/ce_button]
[unex_ce_button id="content_ixo71omoq,column_content_a0voanmf6" button_text_color="transparent" button_font="light" button_font_size="26px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="transparent" button_padding="230px 0px 230px 0px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover=".5px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://benjaminlynch.co.uk/work/IBM" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]IBM[/ce_button]