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- OVERVIEW -

BRITISH AIRWAYS

UX  |  UI  |  ART DIRECTION

Five days, five destinations. The return of the BA installation at Victoria station that could help you 'esc' to the Carribbean.

The 'ESC' campaign featured an interactive installation at London Victoria train station for five days, where users could queue, sign up and win tickets to the Carribbean. Akin to the flight experience, the general public could queue up to receive their 'boarding pass' by signing up to the competition. Through to the gaming experience where they would step up, hit a giant 'ESC' key in the middle of the gaming area and bring a stop to the roulette on screen.

Credits: BBH London, MediaMonks

  Twitter   

INVOLVEMENT

Working on the initial pitch together with a Creative Director, I helped to oversee Art Direction and UI design on the Game Mechanic, UX and briefing in an external stand design team, asset creation for stand animations and presenting to game concepts to key stakeholders.

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EVENT STAND

The event stand had to appear slick, easily noticable and allow anyone passing by to come and join in to play. Each day, the 'decor' of the stand changed to each destination. Whilst the stand design had to fit within station regulations, the experience also was designed to face the main concourse so people walking by could stop and watch the action.

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GAME MECHANIC

The competition hinged on a game mechanic, central to the main stand. The game had to be simple, quick and easy to follow. We designed a card roulette themed around the Carribbean, that led up to a prize reveal at the end to build quick suspense.

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STAND ANIMATIONS

Five destinations required five different scenes to be created. Looping in the background of the game and on the floor, the animations were built off imagery sourced from each location. Music and SFX played in the background of the sequences to help create a fun, light experience for people watching and participating.

Twitter

CREDITS

BBH London  |  MediaMonks

Jon Biggs, Wouter Smit, John Davey, Astrid Van Essen, Ben Lynch, MediaMonks Animation Team, MediaMonks Development Team

 

CAMPAIGN MAGAZINE

http://www.campaignlive.co.uk/article/watch-behind-scenes-british-airways-immersive-train-station-game/1348138

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