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- OVERVIEW -

IBM 'MAKE THE TEAM'

UI  |  UX  |  ART DIRECTION

An interacive game at the 2016 Wimbledon Tennis Tournament to 'Make the Team', a competition to win tickets to the final.

Building up to the 2015 Wimbledon Tournament, the 'Make the Team' campaign puts users in the shoes of an IBM data scientist. The game saw users  react to real time shots from previous tennis classics to score points, all through their home computer and at an installation at the Wimbledon arena. The highest score at the end of the competition won tickets to see the final of that year.

Client: Ogilvy London, MediaMonks

I was involved from pitch, through to the development process cover concepts around game mechanic, integrating campaign art direction style into the game UI, briefing and overseeing animation on game tutorial videos.

  Twitter   

INVOLVEMENT

Together with a Creative Director, I worked on the initial pitch phase, then taking over UI design, working with an Animator and helping to guide development process to launch.

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GAME MECHANIC

The four online games tested users speed and reflexes in a variety of shots and scenarios. Using node.js, users reacted to different shots using their smartphone, whilst responding to game footage played out on their screen (or at the installation booth).

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IMPACT

1.3m engagements with campaign content. There were 44,736 game sessions, with a total of 1255 hours of engagement. An average session time of 1 minute 41 seconds.

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CREDITS

Ogilvy London  |  MediaMonks

Jon Biggs, Wouter Smit, Astrid Van Essen, Ben Lynch, Craig Morris, Louis Ansa, Sander Aukema, MediaMonks Development Team

 

FWA

https://thefwa.com/cases/ibm-make-the-team

AWWWARDS

https://www.awwwards.com/sites/ibm-make-the-team

CAMPAIGN MAGAZINE

http://www.campaignlive.co.uk/article/wimbledon-online-game-makes-data-entry-fun/1354575

THE TELEGRAPH

http://www.telegraph.co.uk/sponsored/sport/wimbledon-insider/11698243/focus-on-ibm-slamracker.html

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